Placing Links

Implementing Them in Online PPC Programs

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But First read and understand the concept below...

In this section we will see how using Online PPC Programs we can promote our Affiliate links. These are advance tools that are widely used for Internet Marketing. 100s of online job websites worldwide interpret these as Data Entry Forms. Don't get confused and buy a package from there. It's the same that we are going to explain now. If properly implemented they have the potential to make you millionaire in the shortest possible time possible on Internet.

Understanding the term PPC -- Pay Per Click.  Remember, we have already taken the affiliate links. Now we need visitors to come and see them. And we need opt-in visitors. Means people who are looking for that particular type of products. It's not advisable to sell a raincoat in summer, or a website designing software to a person who is searching internet for online games. In short, we need to sell right product to the right person. PPC Programs can make it possible.

Let's looks at 2 illustrations below to understand the concept. Please read and see everything very carefully, as it is very important for you to understand this concept, before you go and implement the same.

This is a Google Search Page. I enter the keyword "used cars" to find information on used cars. Now see the red markings. I get some 14.5 crore search results. What is the probability that today if I make a webpage based on "used cars", it will show on at least top 100 pages? Almost Zero. Yes, it takes years and highly professional design + very high content relevance to get ranking up in Google's Free listings which is practically impossible for a beginner like you and me.  But I want to promote my website immediately. What can be done?  Yes, this is where Sponsored Links comes to my rescue. Now see the arrows marked in black. You can clearly see that against the Free listings, sponsored searches are very less. Only 10-15. And most of them appear on the first page itself. Means competition is almost negligible as compared to Free Listings. Means chances of my ad getting noticed is very high

Also, you will see that when I searched the word "used cars", all the sponsored ads that are displayed are relevant to what I searched for. I didn't get mobile phone ad. Because that is Not what I am looking for? This is another benefit of Sponsored listings

And you know the best part about sponsored Ads (also called as PPC Ads)? In PPC Formats, No One charge us for showing the Ad. We are charged only when a click is made on the same. And what happens when a person click on the Ad placed by us? Yes, he directly gets to see the Merchant we are promoting, either directly or via our website (in case we have made a website with affiliate link in the same).  And if that person buys from the Merchant, we are paid by our APP, i.e. via CJ, Clickbank or other Affiliate Networks.

PPC Means Pay Per Click. Where we don't pay for showing our ad to world, but we pay only when the person clicks on the Ad and visit the site we want him to show.

So let's see in simple points what Google is providing in above case.

1. Google is the biggest company running PPC Programs.

2. We can get instant traffic on our website using these PPC Programs. Remember, Google's sole responsibility is to provide traffic.

3. We can either put the affiliate link directly on to PPC Ads (sponsored ads) or if we have made a website, we can put our website link in the Ads.

4. After completing the basic formalities, Google will place our Ads on it's search engine and other partner websites.

5. It does not charge anything for showing our Ad. Google charge us only when a click is made on our Ad. That's how the name Pay Per Click comes. We pay to Google on Per Click basis

6. We are paying to Google because Google is providing us opt-in traffic.

7. If the person after clicking on our Affiliate Ad (placed using PPC Programs) buys the product from the respective merchant, we will get sales commission. The commission will be given to us Only via APP and not via Google or similar PPC program providers.

8. PPC Program Providers are responsible only for giving us visitors. It is not at all there responsibility if that visitor does not get converted to a sale for which we get commission.

Let's take a look at another illustration...

This is another implementation of a PPC Ad. But over here, the Ad is not displayed on a search engine. These ads are displayed on partner websites (partner of PPC Program Providers). Yes, not everybody comes and do a search on Google & other search engines. People visit millions of websites directly. So we can have our ads displayed on these partner websites. One benefit is that we can also make and show a display ad on partner websites. The same is not possible with search engine. In this case too, the ads that appear are content related. See carefully, the above website is made on the topic "online jobs". The PPC ads that are coming are also related to the same topic. That way we get opt-in visitors. Yes, those who are already looking for home based job type of information. Obviously the chances of generating a sale increases because the visitor is also looking for similar type of work that we are offering.

In short, for promoting anything we need traffic (or visitors). Let it be Affiliate link or our own website. We need people to visit the same. Only then business will come. And PPC Program companies can give us the traffic. Immediate and opt-in. Against this they charge a small amount based on Click. That is they charge us on Per Click Basis on our Ads. If a person just see the Ad and does not click on it, PPC program companies won't charge us. How we will earn? We get our commission out of the sale that is made from the traffic coming onto our Merchant's site via our Affiliate link that we are promoting, with or without PPC Programs.

• PPC Program Providers take money from us and in return provides relevant traffic to our website / Affiliate link. Opt-in visitors are what we all need. But it is NOT their responsibility if traffic is getting converted to sale or not?

• Affiliate Program providers gives us the money when ever a sale is made from the traffic coming to merchant via our Affiliate links that we are promoting via PPC Programs and also by other methods.

PPC Program is the fastest way to get the opt-in relevant traffic on to our desired website. But if you don't wish to spend anything, then there are other methods that can be used. But the response over there will be a little slow.

A word of caution because money is involved over here...

Suppose you are promoting an e-book whose Affiliate link you have taken from Clickbank. Let’s say if a book is sold by your link, you will get a commission of Rs 100. Now you have placed the PPC Ads on Internet using one or other PPC Program Providers. Let's say you have agreed to pay maximum Rs 2.5 approx for each click on your Ad. Lets take 3 situations

• 10 person click and 1 E-book is sold: Your Profit is 100 – (10*2.5) = Rs 75

• 20 person click and 1 E-book is sold: Your Profit is 100 – (20*2.5) = Rs 50

• 40 person click and 1 E-book is sold: Your Profit is 100 – (40*2.5) = Rs 0

• 60 person clicks and 1 E-book is sold: Your Profit is 100 – (60*2.5) = MINUS 50.

See the potential of earnings over here, if you plan and put your campaigns effectively, then there is no upper limit of the earnings that you can make from this program. PPC Program Providers can give you so much traffic that you can even sell 100 products a day. Even if the profit is Rs 50 (as in above case), you easily make Rs 5000/- a day, by doing nothing much. And the whole world is your market place. We are also doing it, and we are happy to say that we are in Good Profit.

Remember as you are advertising your products / affiliate links via PPC Providers, here you will be called as an Advertiser. There are a lot of companies that provide Online PPC Programs. A few prominent that I have worked upon are

There must be many more besides this. However, we will discuss only 2 such companies

1. BidVertiser because it is simple and it give Free Clicks worth US $20. (if you have a credit card to verify)

2. Google Adwords because this is the market leader.

Next we will discuss both of them one by one